James Elias was on track to becoming a doctor before he discovered a passion for bridalwear and he’s never looked back, becoming one of the world’s most renowned bridal designers with Demetrios Bride.
We caught up with James to find out more about his passion for bridalwear…
How did you first get into bridalwear design – what’s your story?
My mother opened up a bridal salon in Ohio after we emigrated to the United States [from Greece]. I would work with her in the store and I realised a lot of our suppliers did not have veils to match the gown, therefore I began to create veils for brides that matched their wedding dress.
What do you love about designing wedding dresses?
I love to make brides feel special, happy and – most of all – beautiful on the most important day of their lives.
Where do you find inspiration for your bridal gowns?
I am mostly inspired by travelling to different countries and by the diverse cultures and new ideas of how people dress. I also draw inspiration from luxurious fabrics and beautiful beadwork.
Who is the Demetrios bride?
A Demetrios bride can be any bride. But above all it is for the fashionista who wants to feel romantic, elegant and glamorous on her wedding day.
Tell us about your other collections…
Have you a favourite dress you have designed over the years?
There have really been so many stand-out dresses throughout the years. However, my favourite kind of dress to design is definitely a mermaid gown. I first created a look like this in 1985 and I have been redesigning this silhouette over and over again to fit with changing times and fashion.
What would you be doing if you weren’t a dress designer?
Before I became involved in designing, I had aspirations to be a doctor. I would study and read a lot of medical journals. However, once I discovered my passion for the wedding world, things obviously took a different course!
Find your nearest stockist…
Demetrios Brides’ premier Scottish stockist is June Brides Glasgow, who exclusively stock the Platinum collection. And new for 2018, Demetrios is now also stocked at Sophia Grace Couture in Haddington.