Grace Loves Lace releases the ‘perfect’ wedding dress, designed by brides’ partners

What happens when the bride’s other half has a say in the wedding gown design? Australian label Grace Loves Lace has let them have a say, and the result is gorgeous.

Grace Loves Lace has created “the perfect wedding gown” – the Hart dress – based on the feedback of brides’ partners.

Over the past 12 months the designer asked partners all over the world what dress features caught their eye the most.

“Such a big part of choosing a dress is taking into consideration what you think your partner wants to see you walk down the aisle in,” says founder and creative director Megan Ziems.

“The most common request from partners was that the dress has to be simple, closely followed by a silhouette that hugs her curves, especially the bust and butt.”

Other feedback included comfort, simplicity, non-traditional and of course, something the new mother-in-law would approve of.

Taking all the feedback onboard, Hart features a classic fitted silhouette, spaghetti straps, and a skirt that falls into a mermaid train – perfect for dancing the night away!

Ziems says, “Combining all of these elements simply affirmed we’re on the right track, paving the way for brides of today.

“We design for the woman, not the bride. As such, we refuse to hold women back with restrictive, rigid elements like boning and heavy fabrics.

“Hart is effortless, sexy, classic, timeless – to put it simply, the opposite of over the top.”


Hart is on sale now. Shop it and the rest of the collection at Grace Loves Lace