Brides-to-be want colourful gems as diamond engagement rings lose sparkle

According to recent research, coloured gemstones like rubies, sapphires and emeralds are catching up on diamonds when it comes to engagement ring stones, but why?

We thought it would never happen, but it seems like the tradition of proposing with a diamond encrusted engagement ring is becoming less common among Millennials as coloured gemstones’ popularity increases.

The reason? According to Anusha Couttigane, a senior analyst at Kantar Retail, shopper insights specialists, there’s been a growth in designs using a ˜range of cheaper, coloured stones’. But why are we ditching the diamonds?

Gold ring with blue topaz stone (£285) Badger and Baird
Gold ring with blue topaz stone (£285) Badger and Baird

It’s been said the trend could be to do with the day-to-day expense of living and a change in priorities for so-called Generation Y or Millennials; engagement rings just aren’t commanding that three months’ salary rule that they used to with people saving for the wedding or saving their hard earned cash for a house deposit instead.

Infact, home insurance company Allianz say that the average spend for an engagement ring is just under £600.

Yellow gold with London blue topaz (£410) Katie Lees Jewellery

What do you think? Are diamonds the only choice for an engagement ring, or did your other half pop the question with something else?

Do you think engagement rings should cost more than £600?

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