Benefit Cosmetics Bold Is Beautiful Project arrives in Glasgow

Benefit Cosmetics’ annual philanthropy initiative, the Bold is Beautiful Project, has returned – and you can get involved!

The Benefit Cosmetics #RaiseABrow charity shop opened its doors in the St Enoch Centre, Glasgow today for this weekend only to raise vital funds for two UK charity organisations, Refuge and Look Good Feel Better, which empower and support women and girls across the country.

Team SWD got an exclusive preview of the event and we had a blast. We shopped our hearts out, got our brows done and sipped cocktails in this slice of pink heaven while a DJ played some amazing tunes. It’s the perfect event for a day out with your bridesmaids!

In the Benefit Cosmetics pink

Containing only pink items, the #RaiseABrow pop-up is bursting at the seams with clothes to candles, furniture to fragrance, books, bags and blooms – if it’s pink, it’s there and one hundred percent of the sales will be donated to the two brilliant charities!

You can buy any of these gorgeous pink items from top brands!

In addition, Benefit’s team of expert benebabes will be on hand for brow treatments which you can indulge in after shopping for must-have pink items from the likes of GHD, ASOS, Disney and Swarvoski. In fact, if you visit any Benefit Brow Bar during April you’ll be doing your bit, as 100% of Benefit’s profits from every brow wax will go directly to the two charities – plus you will also receive a free deluxe mini Gimme Brow worth £10!

SWD’s Rachel bought this cute skirt!
Editor Natasha got her brows done.


If you can’t get along to the pop up shop, there’s lots of other ways you can support the #RaiseABrow campaign. You can see all the ways to get involved here.



Website | Facebook | Twitter | Instagram

Visit the Glasgow charity pop up shop at St Enoch Centre, Glasgow from Friday 21st until Sunday 23rd April

All images in this post by Laura A Tiliman Photography