How to spot a good wedding photographer

How to spot a good wedding photographer

1. Talking the talk

The photographer's job involves a lot more than taking great pictures. He or she is a skilled communicator too; they have to direct people without seeming bossy, gently guiding guests into the right position without causing offence, and get the job done efficiently without taking over. So when you talk to a potential photographer, it's crucial to imagine how they'll treat your friends and family. And never underestimate what a big role the wedding photographer plays. Trying to visualise whether they will add to the atmosphere or detract from it can be tricky unless you happen to have seen them in action before. However, if you like the way they deal with you and handle your enquiries, it's a good sign. If you're unsure, why not chat to a few recent customers before booking?
You know you've spotted a good wedding photographer when... They're polite, take a genuine interest in your wedding day and are willing to be flexible when making arrangements.

2. It's all about image(s)

The photos should be able to speak for themselves - so try not to get seduced by factors such as swanky studios, jovial manners and lists of awards. If it helps, read up on the basics of photography (even better, get the groom to do it instead - it's about time he had a job to do!) and learn about such fundamentals as good composition. Get to grips with why lighting, perspective and depth can make the difference between a great image and an average one. Or if you already have a to-do list the length of your arm and can't be bothered, look out for those telltale danger signs - people with their eyes closed or the main subject of the photo appearing blurred, the bride and groom looking uncomfortable... And remind yourself that you're only ever shown their best work.
Think again if.... They seem reluctant to show you a complete album, as opposed to several portraits from various weddings.

3. In safe hands

Whatever their personal situation, do ask about their experience. Are they members of any professional organisations? Is this their main source of income? What kind of equipment do they use? How many weddings have they photographed? The answers to these questions will give you a valuable insight into their credentials and suitability for the job.
You know you've spotted a good wedding photographer when... he or she is not just a member of a professional organisation but has been awarded membership at the highest level.

4. I like your style

If you have spotted ten photographers you quite like the look of, but need to score some of these lucky potential candidates off the list, thinking about styles is a good way to do it. There are lots of ways to dress it up, but the main dividing lines are between classical and reportage photography - between the posed and the unposed. And just to make it even more confusing, most photographers utilise a combination of techniques or styles rather than one in particular; it may simply be that they have a tendency to lean towards one or the other. For example, even the most traditional photographer is sure to include a few natural or off the cuff shots in each album, despite most shots being set up. And a photographer who is adamant his/her style is purely reportage won't deny you a few family group shots or newlywed portraits. Get down to the nitty gritty by asking them to elaborate, to explain their own individual style to you, describing how they usually work on the day.
Think again if... the photographer is already booked on your wedding date but offers to squeeze you in "for a little extra".

5. The X-factor

The X-factor is not just a TV programme with Simon Cowell in it. It's also a quality that you can't quite put your finger on but you know exists. People who have it are always in demand. With your photographer, finding the right one has echoes of meeting the love of your life, in that, instinctively, you know that they are right for you, even if nothing in particular they said or did made you feel that way. In the modern bride's world, where spreadsheets and budgets rule, perhaps the ability to make decisions on a subconscious level, trusting your gut instinct, can be overlooked. But if you and your potential photographer can talk to each other comfortably, if you seem to be on the same wavelength and find the same things funny, if you are looking forward to them meeting your friends and family because you just know they're going to be a big hit... If all those ifs add up, you need to stop dithering and book that photographer before someone else snaps them up! 

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